Blueprint North America
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The blueprint TEAM

The blueprint team is comprised of a number of seasoned commercial professionals. Each partner and consultant has held the position of Director or Vice President in a commercial function of a blue-chip multi-national organization. They are extensively trained in blueprint processes, tools and methods.

The combination of their professional experience and the blueprint methodology is what allows them to unleash the potential of individuals, teams and organizations.

Julien Leblanc 
Founder & President - blueprint North America

Julien is a Sales professional and business leader with over 20 years of experience commercializing goods and services in the Food & Beverage, HVAC, Sports Equipment and Medical Device sectors, believing that the ‘science of success’ transcends industries.

Recognized in 2014 as one of Ottawa’s Top 40 Under 40, Julien is a ‘serial entrepreneur’ who has played a role in founding or fostering over 10 companies to commercial viability. His enthusiasm for entrepreneurism is rivaled only by his passion for learning and teaching – Julien reads at least one book a week to continue to bring the newest ideas and disciplines to his clients.

Julien is known as a change agent, believing that all progress depends on the ‘unreasonable’ who persist in trying to adapt the world to themselves vs. adapting themselves to the world.

Specialties | Keynote Speeches · Leadership Coaching · Corporate & Commercial Strategy · Joint Business Planning

Professional Experience |

Chetan Bhanot 
Managing Partner - blueprint Management Consultants North America

Chetan spent over 20 years in Consumer Packaged Goods as a leader in Global Account Management, Category Management, Shopper Strategy & Insights, Shopper Marketing, and Sales Capabilities & Development.

Leading the development of a Category Management curriculum for Pepsico’s Customer Management University unleashed Chetan’s passion for designing and facilitating learning. Driven by this growth mindset, he now divides his time between investing, advising and entrepreneurship.

Chetan is known as a “Corporate Entrepreneur”, innovatively delivering results, collaborating in ways that build high performing partnerships and creating memorable experiences along the way.

Specialties | Keynote Speeches · High Potential Employee Coaching · Intern/Grad Development · Pre/Post Learning Strategies & Systems

Professional Experience |

Ed Bilat
Associate,  Business to Consumer Practice Lead

Ed is an accomplished, dynamic and result-oriented Business Development leader with in-depth expertise in developing and implementing sales strategies and client relationships combined with extensive experience to unfailingly deliver superior Sales results. Ed hired blueprint to train his own sales team in 2014 and was so impressed he brought his expertise to blueprint in 2016.

With over 24 years in Sales and Business Development, Ed is very experienced in complex solution sales and has his own real stories to tell. A natural teacher and storyteller, Ed is passionate about empowering sales teams to define and leverage their unique brand stories.

As a martial arts practitioner of 30 plus years, Ed is the creator of Aikido Selling and Negotiation method, which gained him international recognition for its simplicity and effectiveness.

Specialties | Effective Storytelling · Objection Handling · Negotiation Strategy · Sales Strategy · ​Complex Solutions Sales 

Professional Experience |

John Haime
Associate, Coaching Practice Lead 

John is a human performance and emotional intelligence expert who prepares performers to be the world’s best by helping them tap into the elusive 10% of their abilities that will get them to the top.

John is a former Tournament Professional Golfer with professional wins. He has a best-selling book “You are a Contender” that is widely read by world-class athletes, coaches and business performers. He has worked around the globe for some of the world’s leading companies. His athlete clients include performers who regularly rank in the World Top 50 in their respective sports.

John has the rare ability to work as seamlessly in the world of business/leadership as he does in the world of high level sports & performing arts - he doesn’t just talk about performance, he lives it everyday generating results for world-class performers.

Specialties | High Performance Coaching · Leadership Coaching · Facilitation · Keynotes

Professional Experience |

Kelly McInenly
Associate, Vice President Foodservice & Retail Practice - blueprint North America

Kelly is a Marketing & Sales professional with 18 years of progressive leadership in Food & Beverage (Packaged Goods, Foodservice and Restaurant), with senior-level cross-functional and cross-industry experiences in Business Development, Field Sales, Cosmetics & Retail. 

Underpinned by a classical, Consumer Packaged Goods Marketing foundation, these broadening opportunities have fostered her agility at all points in the commercialization process and an ability to find creative solutions that deliver results in multi-national, privately-held and franchised organizations, in both Canadian and U.S. markets.

Kelly is known for keeping things simple and getting things done.

Specialties | Presentation Creation & Delivery · Unique Selling Proposition Development · Situational Analysis

Professional Experience |

Jill Sadler
Associate, Vice President Learning & Development

Jill has spent the last 18 years in leadership positions for such organizations as Maple Leaf Foods, the National Arts Centre and Atlantic Lottery. Her career began in the area of Marketing, but her passion for people leadership and teamwork led her on a path to general management and she currently operates as the Vice President of Sales for La-Z-Boy of Eastern Ontario.

As a certified facilitator with True Colours International, Jill delivers fun, engaging, and thought-provoking workshops designed to help individuals appreciate differences in others, and attain tools for improved communication. Jill’s energy and passion are matched only by her personal commitment to growth and improvement.

Jill always gets as much from her clients as they get from her.

Specialties | Effective Communication · Leadership Coaching · Sales Strategy · ​Corporate Culture

Professional Experience |

Andre Manuel
Associate & Consultant

Andre brings over 17 years of sales and business development experience from the Consumer Packaged Goods industry.  Although his last role was as a Vice President of retail sales, Andre has had the fortunate experience of managing businesses in both retail and food service, both from a national brand and private label perspective. Andre continues to challenge himself now as a partner and business development leader for a several companies within the hearing care industry.  

His love for uncovering growth and inspiring people, coupled with his passion for the Consumer Packaged Goods and Health industry , allows him to positively challenge the companies and individuals he works with.  

Andre is known to have a happy spirit and an energy that balances work results, growth and fun.

Specialties | Health & Wellness · Training & Development · Social & Digital Storytelling

Professional Experience |

Ryan Southern
Associate & Consultant

Ryan is a sales and leadership development leader for 20 years in the pharmaceutical, consumer goods and professional services sectors.  

Leading Skill and Category Development, serving as the NA Talent Direct and Global Leadership Development Director for RB (Reckitt Benckiser) he was able to learn his true passion for having people learn valuable lessons from the seemingly mundane and change habits for increased success. He also used those skills and passions in a stint as Korn Ferry's Global Talent Development Director where he was able to unlock consultants ability to truly understand and capitalize on needs of clients.  

Ryan is driven by creating "light bulb" moments and is constantly looking for way to stretch his thinking and mindset to enable others to do the same.

Specialties | Leadership Development & Coaching · Solution and Learning Design · High Potential Programs · Organizational Design and Succession

Professional Experience |

Charity Getbrandt
eLearning Lead, blueprint Studios

Having spent over 8 years with Disney Interactive, Charity is a passionate advocate of guest/user experience. Combine this with her deep technical experience and theatre, and you have the ideal visionary for blueprint’s eLearning platform.  

Charity’s passion for both learning and technology are apparent in her board work with both Okanagan College and tech start-up incubator Accelerate Okanagan. blueprint Studios is Charity’s attempt to bring the best of the best from various disciplines to flexibly meet client needs for multimedia resources.  

Charity is known for her quest for connection, passion for people, sense of humour, and drive to change the world.

Specialties | Team Culture · Innovation Design · Vision & Values

Professional Experience |

Tony White
Associate & Consultant

Tony has been referred to as the “People Skill Specialist” and has been successfully partnering with organizations to design and deliver relevant and engaging performance-based training, coaching and team facilitation initiatives since 1992.  He has worked with over 600 private and 350 public sector clients in the past twenty-five years encompassing over 15,000 participants across Canada, the US, Europe, Asia, Middle East and Russia.

Tony tailors his no-nonsense training, coaching, speaking, facilitation and design services to an organization’s specific needs, resulting in highly engaged and motivated teams and individuals that contribute to the bottom line. Over the past twenty years Tony was a part-owner & director of a private label food manufacturing company, partner in an international training company, a change management specialist in a global enterprise as well as a community college outreach partner.

What makes Tony truly unique in today’s highly competitive facilitation field is that he periodically immerses himself in organizations, either through ownership or contract opportunities, to experience what he facilitates.

Specialties | Facilitation · Coaching · Keynote Speeches

Professional Experience |

​​​​Ronnie Macdonald
Founder and Chairman Blueprint Management Consultants Europe

Ronnie, former Chief Executive of Esk Group, founded Blueprint Management Consultants in the UK in 1998. Having spent his career in senior sales and general management roles, he saw an opportunity to improve the commercial capability and sales excellence or organizations via a mix of project consultancy and Sales craft training.

Since their founding, Blueprint has expanded to 40 countries and has never failed to complete a project to complete client satisfaction.

Specialties | Strategy Development · Sales Excellence · Negotiation Skills · Category Management · Operational Benchmarking

Professional Experience |

Sheila Debly-Magnus
Director, Organizational Effectiveness

An International Development graduate with extensive experience in charitable services and nonprofit administration, Sheila has over 17 years working with organizations to maximize their impact in the community. 

Through her time working in the nonprofit sector, Sheila developed a passion for creating and implementing strategic plans, optimizing granting processes and developing volunteer resources to support the organizations she worked with. She also worked closely with large corporate donors to ensure their funds were effectively utilized..  

Sheila joined the Blueprint team in June 2015 to provide organizational support to the North American partners and associates. She ensures that they have the resources they need to deliver effective workshops to their clients. She also oversees the strategic plan as well as financial and administrative management for the North American business..

Specialties | Strategic Planning · Non-profit Management · Board & Volunteer Development

Professional Experience |

Julien Leblanc 
Founder & President - blueprint North America

Julien is a Sales professional and business leader with over 20 years of experience commercializing goods and services in the Food & Beverage, HVAC, Sports Equipment and Medical Device sectors, believing that the ‘science of success’ transcends industries.

Recognized in 2014 as one of Ottawa’s Top 40 Under 40, Julien is a ‘serial entrepreneur’ who has played a role in founding or fostering over 10 companies to commercial viability. His enthusiasm for entrepreneurism is rivaled only by his passion for learning and teaching – Julien reads at least one book a week to continue to bring the newest ideas and disciplines to his clients.

Julien is known as a change agent, believing that all progress depends on the ‘unreasonable’ who persist in trying to adapt the world to themselves vs. adapting themselves to the world.

Specialties | Keynote Speeches · Leadership Coaching · Corporate & Commercial Strategy · Joint Business Planning

Professional Experience |

Chetan Bhanot 
Managing Partner - blueprint Management Consultants North America

Chetan spent over 20 years in Consumer Packaged Goods as a leader in Global Account Management, Category Management, Shopper Strategy & Insights, Shopper Marketing, and Sales Capabilities & Development.

Leading the development of a Category Management curriculum for Pepsico’s Customer Management University unleashed Chetan’s passion for designing and facilitating learning. Driven by this growth mindset, he now divides his time between investing, advising and entrepreneurship.

Chetan is known as a “Corporate Entrepreneur”, innovatively delivering results, collaborating in ways that build high performing partnerships and creating memorable experiences along the way.

Specialties | Keynote Speeches · High Potential Employee Coaching · Intern/Grad Development · Pre/Post Learning Strategies & Systems

Professional Experience |

Ed Bilat 
Associate,  Business to Consumer Practice Lead

blueprint
Storyselling Podcast

Ed is an accomplished, dynamic and result-oriented Business Development leader with in-depth expertise in developing and implementing sales strategies and client relationships combined with extensive experience to unfailingly deliver superior Sales results. Ed hired blueprint to train his own sales team in 2014 and was so impressed he brought his expertise to blueprint in 2016.

With over 24 years in Sales and Business Development, Ed is very experienced in complex solution sales and has his own real stories to tell. A natural teacher and storyteller, Ed is passionate about empowering sales teams to define and leverage their unique brand stories.

As a martial arts practitioner of 30 plus years, Ed is the creator of Aikido Selling and Negotiation method, which gained him international recognition for its simplicity and effectiveness.

Specialties | Effective Storytelling · Objection Handling · Negotiation Strategy · Sales Strategy · ​Complex Solutions Sales 

Professional Experience |

John Haime
Associate, Coaching Practice Lead

John is a human performance and emotional intelligence expert who prepares performers to be the world’s best by helping them tap into the elusive 10% of their abilities that will get them to the top.

John is a former Tournament Professional Golfer with professional wins. He has a best-selling book “You are a Contender” that is widely read by world-class athletes, coaches and business performers. He has worked around the globe for some of the world’s leading companies. His athlete clients include performers who regularly rank in the World Top 50 in their respective sports.

John has the rare ability to work as seamlessly in the world of business/leadership as he does in the world of high level sports & performing arts - he doesn’t just talk about performance, he lives it everyday generating results for world-class performers.

Specialties | High Performance Coaching · Leadership Coaching · Facilitation · Keynotes

Professional Experience |

Kelly McInenly
Associate, Vice President Foodservice & Retail Practice - blueprint North America

Kelly is a Marketing & Sales professional with 18 years of progressive leadership in Food & Beverage (Packaged Goods, Foodservice and Restaurant), with senior-level cross-functional and cross-industry experiences in Business Development, Field Sales, Cosmetics & Retail. 

Underpinned by a classical, Consumer Packaged Goods Marketing foundation, these broadening opportunities have fostered her agility at all points in the commercialization process and an ability to find creative solutions that deliver results in multi-national, privately-held and franchised organizations, in both Canadian and U.S. markets.

Kelly is known for keeping things simple and getting things done.

Specialties | Presentation Creation & Delivery · Unique Selling Proposition Development · Situational Analysis

Professional Experience |

Jill Sadler
Associate, Vice President Learning & Development

Jill has spent the last 18 years in leadership positions for such organizations as Maple Leaf Foods, the National Arts Centre and Atlantic Lottery. Her career began in the area of Marketing, but her passion for people leadership and teamwork led her on a path to general management and she currently operates as the Vice President of Sales for La-Z-Boy of Eastern Ontario.

As a certified facilitator with True Colours International, Jill delivers fun, engaging, and thought-provoking workshops designed to help individuals appreciate differences in others, and attain tools for improved communication. Jill’s energy and passion are matched only by her personal commitment to growth and improvement.

Jill always gets as much from her clients as they get from her.

Specialties | Effective Communication · Leadership Coaching · Sales Strategy · ​Corporate Culture

Professional Experience |

Andre Manuel
Associate & Consultant

Andre brings over 17 years of sales and business development experience from the Consumer Packaged Goods industry. Although his last role was as a Vice President of retail sales, Andre has had the fortunate experience of managing businesses in both retail and food service, both from a national brand and private label perspective. Andre continues to challenge himself now as a partner and business development leader for a several companies within the hearing care industry.  

His love for uncovering growth and inspiring people, coupled with his passion for the Consumer Packaged Goods and Health industry , allows him to positively challenge the companies and individuals he works with.  

Andre is known to have a happy spirit and an energy that balances work results, growth and fun.

Specialties | Health & Wellness · Training & Development · Social & Digital Storytelling

Professional Experience |

Ryan Southern
Associate & Consultant

Ryan is a sales and leadership development leader for 20 years in the pharmaceutical, consumer goods and professional services sectors.  

Leading Skill and Category Development, serving as the NA Talent Direct and Global Leadership Development Director for RB (Reckitt Benckiser) he was able to learn his true passion for having people learn valuable lessons from the seemingly mundane and change habits for increased success. He also used those skills and passions in a stint as Korn Ferry's Global Talent Development Director where he was able to unlock consultants ability to truly understand and capitalize on needs of clients.  

Ryan is driven by creating "light bulb" moments and is constantly looking for way to stretch his thinking and mindset to enable others to do the same.

Specialties | Leadership Development & Coaching · Solution and Learning Design · High Potential Programs · Organizational Design and Succession

Professional Experience |

Charity Getbrandt
eLearning Lead, blueprint Studios

Having spent over 8 years with Disney Interactive, Charity is a passionate advocate of guest/user experience. Combine this with her deep technical experience and theatre, and you have the ideal visionary for blueprint’s eLearning platform.  

Charity’s passion for both learning and technology are apparent in her board work with both Okanagan College and tech start-up incubator Accelerate Okanagan. blueprint Studios is Charity’s attempt to bring the best of the best from various disciplines to flexibly meet client needs for multimedia resources.  

Charity is known for her quest for connection, passion for people, sense of humour, and drive to change the world.

Specialties | Team Culture · Innovation Design · Vision & Values

Professional Experience |

Tony White
Associate & Consultant

Tony has been referred to as the “People Skill Specialist” and has been successfully partnering with organizations to design and deliver relevant and engaging performance-based training, coaching and team facilitation initiatives since 1992.  He has worked with over 600 private and 350 public sector clients in the past twenty-five years encompassing over 15,000 participants across Canada, the US, Europe, Asia, Middle East and Russia.

Tony tailors his no-nonsense training, coaching, speaking, facilitation and design services to an organization’s specific needs, resulting in highly engaged and motivated teams and individuals that contribute to the bottom line. Over the past twenty years Tony was a part-owner & director of a private label food manufacturing company, partner in an international training company, a change management specialist in a global enterprise as well as a community college outreach partner.

What makes Tony truly unique in today’s highly competitive facilitation field is that he periodically immerses himself in organizations, either through ownership or contract opportunities, to experience what he facilitates.

Specialties | Facilitation · Coaching · Keynote Speeches

Professional Experience |

Ronnie Macdonald
Founder and Chairman Blueprint Management Consultants Europe

Ronnie, former Chief Executive of Esk Group, founded Blueprint Management Consultants in the UK in 1998. Having spent his career in senior sales and general management roles, he saw an opportunity to improve the commercial capability and sales excellence or organizations via a mix of project consultancy and Sales craft training.

Since their founding, Blueprint has expanded to 40 countries and has never failed to complete a project to complete client satisfaction.

Specialties | Strategy Development · Sales Excellence · Negotiation Skills · Category Management · Operational Benchmarking

Professional Experience |

Sheila Debly-Magnus
Director, Organizational Effectiveness

An International Development graduate with extensive experience in charitable services and nonprofit administration, Sheila has over 17 years working with organizations to maximize their impact in the community. 

Through her time working in the nonprofit sector, Sheila developed a passion for creating and implementing strategic plans, optimizing granting processes and developing volunteer resources to support the organizations she worked with. She also worked closely with large corporate donors to ensure their funds were effectively utilized..  

Sheila joined the Blueprint team in June 2015 to provide organizational support to the North American partners and associates. She ensures that they have the resources they need to deliver effective workshops to their clients. She also oversees the strategic plan as well as financial and administrative management for the North American business.

Specialties | Strategic Planning · Non-profit Management · Board & Volunteer Development

Professional Experience |